Bump! - Political Ads
Political spots are always fun to work on, many of the candidates bring in coffee and donuts, posters, pins and personalized pens, whatever it takes to get name recognition and keep us pumped up for the session.
If they are unprepared, choosing the right background music can take a while to negotiate. Way too often, they want their spots to run dry. All depending on how boring they are, they can really drag down a music station. Network Music has a very good selection of political scores.
Our policy is that they provide their own stable of talent. Political ads are a separate entity from our commercial campaigns. We try not to mix air talent with politics. Usually, someone from their office is dragged into the studio for a tag.
My job is to listen carefully, and take direction. Remember, this is a foreign environment for many of them, try to make them feel comfortable.
It’s good to know that the spots we produced have a great mix, solid edits, and just enough compression and EQ to hopefully bring out the vote.
One of the greatest voices I’ve worked with recently is Michael O’Keefe, he is the Cape & Islands District Attorney. He has that Joe Friday dragnet sound. Someday, I’d like to see Mr. O’Keefe and former Tennessee Senator Fred Thompson appear on the TV show Boston Legal.
-Bump!
If they are unprepared, choosing the right background music can take a while to negotiate. Way too often, they want their spots to run dry. All depending on how boring they are, they can really drag down a music station. Network Music has a very good selection of political scores.
Our policy is that they provide their own stable of talent. Political ads are a separate entity from our commercial campaigns. We try not to mix air talent with politics. Usually, someone from their office is dragged into the studio for a tag.
My job is to listen carefully, and take direction. Remember, this is a foreign environment for many of them, try to make them feel comfortable.
It’s good to know that the spots we produced have a great mix, solid edits, and just enough compression and EQ to hopefully bring out the vote.
One of the greatest voices I’ve worked with recently is Michael O’Keefe, he is the Cape & Islands District Attorney. He has that Joe Friday dragnet sound. Someday, I’d like to see Mr. O’Keefe and former Tennessee Senator Fred Thompson appear on the TV show Boston Legal.
-Bump!
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